Marketing, Marketing, Marketing!!
Getting the word out!
Mandatory Read
It is SO important to consider your marketing strategy right from the start! Marketing yourself takes time and effort, but it has a huge payoff - more customers at the fair and more profit for your business!
It is the responsibility of kidpreneurs and parents to ensure that our event is filled with customers! This year, we are asking all of our kidpreneur businesses to bring a minimum of 10 people out to the fair (ideally more!). This means that at least 10 people are at the fair because they heard about it from you or from one of your marketing strategies.
​
Don't stop at 10 - it's just a minimum requirement!! Get as many people out to the fair as you can and you'll see your profits soar!
There are many ways that you can get the word out to family, friends, neighbours, community centres, schools, places of worship and more!
​
Below are some ideas to get you started, but feel free to be creative and come up with your own ideas! We have also linked all of our posters and social media images that you can download and share, along with any that you create specifically for your business.
​
Get posters up in your community centres, schools, places of worship, parent's workplaces, neighbours homes, local small businesses and anywhere else you can think of! Use our posters that you can download on this page and/or your own!
Posters
Ask your parents, friends, aunts, uncles etc. to share information about your business as well as the fair in general on their social media sites and to encourage people to come out and support you! Make sure to follow all our social sites and share, share, share! Instagram and Facebook event page
Social Media
Ask your parents, friends, aunts, uncles etc. to send out emails about the fair ask them to encourage people to come out and support you! Use your own email if you have one as well! Emails should link the recipient to the Facebook event page so they learn more.
Emails
Tell EVERYONE that you are a kidpreneur and that you are selling your product/service at the fair! Talk about it, tell them to spread the word, let you school know, your teachers, your friends! The more you talk about it and ask people to come out, the more others will get excited and the more customers you will end up with!
Word of Mouth
Get your headshots and product photos in to us before the deadline so we can help advertise your business! Use the same photos in your advertising efforts too! Enter the Video Pitch Competition and share your video far and wide. We'll share it through our channels too!
Photos/Video
Event Images
For online use will be emailed to you.